Franchising

Franchising Process

THE FIRST SNIFF
Congratulations, the first sniff is complete! By showing an interest in our franchising offer, you’re well on your way to joining the Alpha Doghouse team. Now it’s time to fill out our franchising form to submit your interest.
REVIEW THE FDD
It’s now time to move things forward. Our franchising team will send you a copy of the Alpha Doghouse Franchise Disclosure Document (FDD) for you to review. We ask that you return the document within two weeks.
SIGN ON THE DOTTED LINE!

At this stage, we will share our Franchise Agreement (FA) with you, which you will need to read through and sign.  And just like that, you become the latest Alpha Doghouse franchisee. Congratulations!

LEARN MORE ABOUT OUR PACK
Next up is discovery day, which provides you with the perfect opportunity to find out everything you need to know about the Alpha Doghouse process. If we think you’d be a great addition to our pack, it’s time to get into the nitty gritty of the franchising process.
EMBARK UPON YOUR
TRAINING
It’s not just our canine companions that require training – we ensure our partners have everything they need before diving into the wonderful world of franchising. Alpha Doghouse’s onboarding and training program will ensure you’re all set and ready to become a successful franchisee.
MEET AND GREET
Once we receive your enquiry, the friendly Alpha Doghouse team will be in touch to go through all of the questions you have about our franchising offer.
ARRANGE YOUR FINANCING
As soon as you’ve agreed to the FDD, you’re ready to sniff around and get your financing in order.

Pursue Several Income Streams Simultaneously

Alpha Doghouse franchisees can tap into numerous potential income streams to maximize their profits. Our business model incorporates the following core services:
  • Puppy classes
  • House calls
  • One on one training
  • Pet sitting
  • Dog obedience classes
  • Premium Food and Treats
  • Toys & Equipment

Alpha Doghouse Financial Overview

  • Franchise Fee: $40,000
  • Royalty Fee: 6% of gross sales
  • Local Marketing Fee: 2% of gross sales
  • Corporate Marketing Fund: 1% of gross sales

What’s Required to Own an Alpha Doghouse Franchise?

  • Liquid cash assets of at least $100,000
  • Adequate credit score
  • Estimated initial investment of between $100,00 and $195,000 (includes a bricks and mortar facility)

What do we expect from Alpha Doghouse Franchisees?

  • Be able to open the business for operations within six months
  • Strong sales and customer service abilities
  • Good with timing and schedule management
  • Passion for all animals, but particularly dogs
  • Able to meet the initial investment requirements
  • High personal standards including excellence, honesty, and integrity
  • Participation in the day-to-day activities of the business on a full-time basis

What Should Franchisees Expect from Alpha Doghouse?

  • Continual research and development
  • Marketing support at the national and local level
  • Refresher and update training delivered each year
  • Passion for all animals, but particularly dogs
  • Exclusive territory based on an approximate 100,000 population base
  • Comprehensive initial training programs – one at our HQ and one at your chosen location, for a total of five weeks
  • Ongoing support programs and regular visits by Alpha Doghouse field support staff
  • Operational assistance with customer-service techniques, product ordering, pricing guidelines, etc.

Franchising FAQs

We provide information regarding previous earnings in our Franchise Disclosure Document (FDD), which you will receive upon filling out the form on our website.
Our franchisees must have a love of dogs and a passion for animals in general. We also expect you to have high personal standards, a good business ethic and be able to meet the initial financial requirements, which will be at least $100,000 to launch your franchise.
Yes, of course! Exclusivity is super important in franchising, which is why we ensure our franchisees will have an exclusive territory based upon a population of approximately 100,000.
Alpha Doghouse franchisees are supported from the very start. We provide comprehensive initial training, followed by ongoing support for all areas of the franchise, ensuring you always feel supported when you’re serving your customers and running the day-to-day of your franchise.
Our franchise fee is $40,000, in addition to an initial investment that ranges from $100,000 to $195,000. This investment gets you a bricks and mortar facility). Franchisees are also required to pay a 6% royalty fee of your gross sales, in addition to 1% of your gross sales as an advertising fund contribution.

Franchising FAQs

We provide information regarding previous earnings in our Franchise Disclosure Document (FDD), which you will receive upon filling out the form on our website.
Our franchisees must have a love of dogs and a passion for animals in general. We also expect you to have high personal standards, a good business ethic and be able to meet the initial financial requirements, which will be at least $100,000 to launch your franchise.
Yes, of course! Exclusivity is super important in franchising, which is why we ensure our franchisees will have an exclusive territory based upon a population of approximately 100,000.
Alpha Doghouse franchisees are supported from the very start. We provide comprehensive initial training, followed by ongoing support for all areas of the franchise, ensuring you always feel supported when you’re serving your customers and running the day-to-day of your franchise.

Our franchise fee is $40,000, in addition to an initial investment that ranges from $100,000 to $195,000. This investment gets you a bricks and mortar facility). Franchisees are also required to pay a 6% royalty fee of your gross sales, in addition to 2% of your gross sales as an advertising fund contribution.